Our May Blog Series – Part 1 of 3:
Website Development Management & Marketing
In the context of website development, conceptual refers to the initial planning and ideation stage where the foundation of the website is formed. This includes:
- Defining the purpose and goals of the website (e.g., brand awareness, lead generation, e-commerce).
- Identifying the target audience and their needs.
- Developing the brand message and tone to be communicated.
- Creating the site architecture or sitemap, including what pages or sections are needed.
- Wireframing or sketching basic layout ideas, focusing on functionality and user flow without design details.
Content strategy – planning what kind of content will be included and how it supports the overall goal.