BE Adaptable to the trends.
As a Brand Marketer, keeping up with the trends is a daily activity. Be nibble with the ebb and flow of the paradigm shifts.
FIND the Golden Nugget by reading through the trends below. GOLDEN!!!
Marketing and Information Technology are developing in a continuous direction, with new innovative ideas emerging daily.
Do you want more clients?
Continue to read the trends below.
I want to share my in-depth 2024 trend discovery for consumers, B2B, B2C, peers, and influencers.
Five Digital Marketing Trends to Expect in 2024 are below.
1. The use of Influencers, particularly in the small business arena, will increase.
Genuineness.
Reread this word.
BE Genuine.
For example, let’s think of the validity of influencer marketing along platforms like TikTok; this allows small businesses to target specifically to whom their targeted audience is with influence marketing. Yes, small businesses can build their audiences with their social media channels, websites, and landing pages, and even share their products and make sales. However, it is the “trust” factor that has skyrocketed. 61% of consumers would instead learn about or buy products based on their friends, family members, and co-workers’ recommendations; this is where being authentic will set you apart
and target that specific niche.
2. Will the use of Chatbot Increase?
Chatbots are innovative ways for brands to connect with their customers as AI expands. Chatbots offer your company accessibility and allow you to be more responsive to their pain points and gather additional helpful information and customer preferences.
3. SEO and Influencer Marketing Blend will be a must.
SEO for digital marketers is essential, but in 2023, it will become a crucial part of a strategy and integration into website copy, emphasizing videos, graphics, different types of media, backlinks, and AI SEO tools.
I want to focus on what Next Generation Brands, LLC is leaning into with Influence Marketing.
4. Blend your influencer’s marketing into Search Engine Optimization strategies.
As a Brand Marketer with SEO writing, and staying up with the trends with my influencers, I’ve witnessed digital authority and social proof as a loved and successful strategy. Ask your influencers to be a part of your website, ask them to link back to it while embedding anchor text keyword links to pass on their authority to your website.
As I mentioned above, as a precursor to this trend…
Narrowed down audiences is a brand’s specific.
Precisely defining what your brand does and the community audience which resonates with your mission, products, and services will make the communities a vital part of your marketing.
5. Building unique digital communities focused on specific interests provides value.
2023 is the year where niche content will be a large part of algorithms.
Of course, you will need to fine-tune your content to your audiences who will be engaging with it.
Next Generation Brands, LLC offers a package on our service page that shows this if you need to source this out because this is an ongoing successful activity that you should be doing.
More specific keywords relevant to your niche will keep the interest and have clients come to you versus your competitors and also falls into the field of becoming an influencer.
See my influencer blog here.
Social Media Creativity is Paramount; reread this because passing this statement by is what a potential client is doing, passing you by.
With this being said, with firm intention, people have short attention spans.
From an expert digital marketer, capturing their attention has shifted to short films and storytelling. Emotions, honesty, and advice have relatable content.
Think of what captures you……..
You Are Your Own Audience.
I want to focus on this last trend deeply because this is your golden nugget, as I mentioned above.
Short films, 60 seconds or less in length, strategies will keep the engagement, bringing in revenue and, my favorites… referrals and brand reputation.
Next Generation Brands, LLC has a brand reputation package on our service page; please visit this service package page if you need to outsource your branding needs.
Back to short films, it is a visual storytelling strategy that will keep your brand in the potential customer’s mind, giving your company an expert reputation and even assisting with becoming an influencer if this is your dual goal.
Staying ahead and keeping the momentum can seem tiring, but as a marketer, it is the golden piece you may be missing. I have seen with most clients that they seem to fear writing a video brief and scripts; hiring a videographer with edits is taunting and even expensive. Please discover this and create a budget that can assist your company; this budget can start at $3,000. Remember, you can repurpose and reuse your script content, giving you good content in this budget and the video.
Now where do you go from here?
Major trends in 2024 will center around influencers, creative content, and chatbots. See a Brand Marketer to see how you should use them to enhance your brand reputation and presence.
Here are a few ideas for you to go about doing this with your marketer:
- Have a social media and website audit to seek and find opportunities where chatbots or influencer marketing should be implemented or improved. Have your marketer track this process over time to measure and determine how a strategy might be adjusted.
- Use social media listening.
- Repurpose existing content.
- Use short films and graphics to tell stories.
- Follow your influencers and engage.