WIN THE STORM 2026 | DALLAS, TEXAS
Inside Win The Storm 2026
Days on the floor of one of the largest roofing and storm restoration conferences in the country, producing content, studying the industry, and working alongside a client from first frame to final cut. This is how Next Generation Brands works.
The Event
One of the Largest Roofing and Restoration Events in the Country
From October 28 to 30, thousands of roofing, storm restoration, and home service professionals gathered at the Kay Bailey Hutchison Convention Center in Dallas. Contractors, business owners, public adjusters, attorneys, and solution providers filled the expo floor and packed main stage and breakout sessions focused on the business of rebuilding after the storm.
What We Did
Strategy Before the Camera Rolls
Before the doors opened, we built the plan: a pre-production agenda, a written script, and a content strategy tied to our client's business goals. On site, we worked beside our photographer as a second shooter, directed reels and walking segments, captured the details that tell a company's story, and connected our client with power partners across the expo floor. Every shot had a purpose because every shot began with a strategy.
Watch the Day
A Day on the Floor
From the first ride up the escalator to the last ride down, follow our team through Win The Storm 2026: checking in, coaching our client before the cameras rolled, bringing his brand to life on the expo floor, and building relationships booth by booth.
What We Learned
Learning the Business Behind the Roof
Marketing a roofing or restoration company well requires understanding how the work actually happens. We sat in on panels covering when to file a claim, when a homeowner needs an attorney, when to bring in a public adjuster, and when a consultant should evaluate the job. We studied the products, the technology, and the partnerships that move a project from storm damage to final payment. That knowledge shapes every message, page, and campaign we build for clients in this industry.
For our founder, this industry is personal. Sally Tackett learned roofing from her grandfather and masonry from her great uncle, and that generational knowledge is the reason "Generation" is in our name.
How We Work
On Site, Every Step
Our clients do not hand off a brief and wait for files. We arrive with a photographer, an agenda, and a strategy, and we walk every step beside the team: planning the shoot, directing on location, networking with partners, and turning raw footage into assets the company owns. We work with companies anywhere, and because we are based in the Dallas and Fort Worth area, clients in the region can have us on site to produce photo and video assets in person.
Who This Is For
Built for Roofing, Restoration, and the Companies Around Them
We work with established roofing and restoration companies, particularly those generating $25 million or more, along with the businesses connected to them: manufacturers and suppliers of shingles, underlayment, and building products, technology providers, and power partners such as attorneys and public adjusters. Many of these companies contract their marketing out to several different vendors or hand it to employees whose real job is running crews and closing claims. You are on the roof doing the job. We can handle the rest.
Whether it is a videographer, a drone operator, someone posting reels, or a website built years ago, we either do the work ourselves or oversee the people doing it. For companies in the Dallas and Fort Worth area, we are there in person. For companies elsewhere, we direct and manage the local teams handling it on your behalf. What is often missing is the person who connects those pieces to the business plan, sets the agenda before every shoot, and holds every vendor and department accountable to results. Next Generation Brands serves as that strategic lead. Like the underlayment beneath a finished roof, we build the layer underneath your marketing that keeps everything above it protected and working, so every project ends done and dusted.
Services
What We Bring to Your Company
Strategy and Oversight
The Operational Positioning Audit™, fractional marketing leadership, and oversight of the teams and vendors you already have, including on-site pre-production and event content agendas.
Websites and Everything Google
Strategic website development, migrations to modern platforms, and ongoing monthly maintenance. We set up, connect, audit, and manage your Google Analytics, Google Search Console, Google tag, and Google Business Profile, so every visit, search, and lead is measured and tied back to your company, with a high-level benchmark report at the end of every month.
Systems Audit
We find what is disconnected, from missing tracking tags and an unlinked Search Console to email platforms like Brevo landing in spam, and fix it so you can see where customers come from, which pages they prefer, and what is working.
Brand, Marketing, and Reputation
Brand development, reputation management, and consistent posting across Facebook, Instagram, and LinkedIn.
From the Floor
Up the Escalator, Down the Escalator
Moments from Win The Storm 2026, from the first ride up to the last ride down.
