"Gamechangers: Are you ready to change the world?" is the next book from Peter Fisk exploring the next generation of business and brands who are shaking up our world. It includes 120 case studies (listed below) from across every sector and region, big and small, and how they win through new approaches to strategy, innovation, brands and marketing. 

From Alibaba to ZaoZao, Ashmei to Zidisha, Azuri to Zilok, this new breed of business is rising out of the maelstrom of economic disruption and technological change. In global and dynamic markets, they find their own space. They create the future in their own vision, disruptive and collaborative, purposeful and human, embracing new business models and new mindsets. 

"We are living in a time of "awesomeness" ... of incredible change and opportunity" ...

  • Thinkers 50 Interview ... Peter Fisk discusses the new breed of business, speedboats not supertankers, shaking up the business world, with T50 co-founder Des Dearlove

  • Big ideas CEE Interview ... Peter Fisk explains why better is not enough, think different like 23andMe or Li & Fung, and what matters for kids to succeed in this new world.

“Gamechangers” are disruptive and innovative, start-ups and corporates, in every sector and region, reshaping our world. They are more ambitious, with stretching vision and enlightened purpose. They see markets as kaleidoscopes of infinite possibilities, assembling and defining them to their advantage. They find their own space, then shape it in their own vision. Most of all they have great ideas. They out-think their competition, thinking bigger and different. They don't play the game, they change the game. They don’t believe in being slightly cheaper or slightly better, which leads to diminishing returns. They create their own space. They create their future. 



               "Why just seek to be 10% better ... when you could be 10 times better?"

 

"Gamechangers" think and act differently. They fuse digital and physical, global and local, ideas and networks. They win by being smart, fast and connected – rather than through scale and efficiency.


They capture their higher purpose in more inspiring brands that resonate with their target audiences at the right time and place, enabled by data and technology, but more through empathetic design and rich human experiences. Social networks drive reach and richness, whilst new business models make the possible profitable. They collaborate with customers, and customers with each other, they partner with other business, connecting ideas and utilising their capabilities. They look beyond the sale to enable customers to achieve more, they care about their impact on people and their wider communities. 


Ultimately they want to create a better world


Over 120 companies [scroll down to see them] have now been interviewed, and contributed their insights about current and future strategies for success. Lots of individuals have also nominated great examples. If you would like to contribute ideas to the book, email peterfisk@peterfisk.com

Latest updates

See the latest insights including some great inspiring "gamechangers" videos here:

>>> View: Gamechangers: Are you ready to change the world? summary of concept

>>> View: Gamechangers Video Stories incl 23andMe, Moven, Raspberry Pi, Virgin Galactic

>>> View: FutureBank Video Stories of the most inspiring innovations in banking.

>>> View: FutureHealth VideoStories of the most inspiring innovations in healthcare

>>> View: Peter Fisk interviewed by Thinkers 50 describing Gamechangers in 60 seconds.

What do these brands do better? 

They win through ambition and innovation, thinking bigger and different. They are not always the biggest, but they are the best. smarter and faster, innovative and profitable. They win by rejecting convention, seeking more dramatic difference, and embracing all the best new ideas in business to create value for all stakeholders.

They create and shape markets, focused and disciplined, with inspiring purpose and passion, they connect and collaborate, with design and innovation, developing new business models, caring for people and environments, engaging through social media and networks, enabling people to do more, building markets as movements, making a difference to people's lives.

They win because they "change the game" ... they challenge their competitors by thinking different, to define and shape markets in their own vision, reframing their brands, reinventing the modulus operandi, they play by their own rules ... shaking up, disrupting, converging or redefining their markets.

Whilst embracing the very best technologies, these brands are also human, driven by the new and emerging priorities of their target customers. They explore and anticipate changing attitudes and expectations, to engage people in new ways, to enable them to do more. They do this globally,with relevance, in local and personal ways. 

BELOW ... 100+ brands. 100+ ideas ... The book brings together all these emerging business insights and practices, into the 100 "gamechanger" ideas for your business, based on the real experience of these 100 next generation brands. 

Future keynotes and workshops

NEW!  Gamechangers Live global series of events will kick off later this year. Local programs will developed with partner organisations, and include an exciting range of participation events:

  • Gamechangers Competition ... to find the best local "gamechangers" (online nominations and voting process, with sponsorship by category)
  • Gamechangers Awards ... recognising the local winners (black-tie gala dinner, accreditation, online showcase to global audience)
  • Gamechangers Summit ... fantastic conference, bringing together keynote speakers worldwide on the 10 themes, and featuring local winners)
  • Gamechangers Masterclass ... range of seminars and workshops, introducing the toolkits and processes to practically change the game in your business.

Live events are currently under discussion in London/UK, Dubai/UAE, Bangkok/Thailand, Bogota/Colombia, Jakarta/Indonesia, and Shanghai/China. Contact peterfisk@peterfisk.com

NEW!  Gamechangers Turkey has just been launched in Istanbul ... a 12 month program including workshops and seminar, competition to find the most innovative companies, leading to a gala awards dinner, and "Change the Game" Marketing Summit, 4-5 December 2014 

Previous events and presentations

You can download presentations of some of the recent events [including those below if the link doen't work!]  at www.slideshare.com/geniusworks (or email peterfisk@peterfisk.com): 

>>> Download: Gamechangers of the CEE ... Aeromobil's flying cars to EnableTalks spoken hands, Pipistrel electric planes ... in Bratislava, Slovakia, October 2013

>>> Download: Gamechangers: are you ready to change the world? keynote presentation at TimeWarner's Asia Pacific Executive Summit, Hong Kong, June 2013.

>>> Download: Gamechangers: the next generation of business innovation keynote presentation at the Eczacibasi Innovation Forum, Istanbul, December 2012.

>>> Download: Winning as a 21st Century Gamechanger two-day interactive workshop at the Egyptian Marketing Summit, Cairo, July 2012

If you're interested in "Gamechangers" as a keynote or workshop, email peterfisk@peterfisk.com

Who are the next generation brands?

The following brands are currently being researched and considered for the final list of "gamechangers" ... They are drawn from every different region and sector, consumer and business markets, small and large companies. The list is not exhaustive, but chosen to reflect the many different approaches, and how others can learn from them.

Are they the best examples? Would you nominate a different brand?

 futurestore   Creating the future of retail 

The future of retail lies in the smart integration of physical and digital media, bringing the emotional, sensory experience of instore together with the intelligence and convenience of online and mobile. Nominations for next generation retail brands:

  1. Amarex. Enabling localised delivery and customer support (where Amazon doesnt go).
  2. Amazon. Relentless innovation of online retail, Marketplace to Kindle Fire
  3. Ekocycle. Will.i.am's collaboration with Coke (Ekoc) to recycle our products
  4. Etsy. The innovative online marketplace for small craftsmen and traders.
  5. Greenbox. China's leading kids fashion retail, growing through affinity partners.
  6. Le Pain Quotidien. Belgian food and coffee bowls, buts Starbucks to shame.
  7. Positive Luxury. The blue butterfly sign of sustainable product for sale.
  8. Rackuten Ichiba. Huge online shopping mall selling everything Japanese.
  9. Trader Joe's. The quirky, healthy neighbourhood stores taking over USA.
  10. Uniqlo. Japan's multi-coloured fashion retailer, targeting the new middle classes.
  11. Zao Zao. Chinese fashion retailer that matches consumers with designers.
  12. Zappos. Happiness is a new pair of shoes, at least for the world's women.
  13. Zilok. Rent anything you need, near you. Poster child of collaborative consumption.

Other retail concepts to consider include: Aberchrombie and Fitch (the fading temple of youth, but still an immersive experience for each target audience), Groupon (crowdbuying, but maybe a fad?!), Kiva Systems (warehouse robots), Mary’s Living and Giving Shop (charity that does more for you), OpenSky (celebrity curators), Pinkberry (frozen yogurt), Polyvore (online aggregator), Prada (fusing digital experiences in boutique stores), Quidco (making online shopping more rewarding), Shopify (set up your own store) and Yihaodian (Chinese virtual retail, seeking to be number one).


>>> Download FutureStore to explore more ideas and insights, workshops for business leaders, and practical tools to apply it to your business.



 futurebank   Creating the future of financial services

The future of banking is in adding value. Money is an enabler, but can also be the differentiator, applying and embedding finance into richer experiences for shopping and entertainment. Nominations for next generation financial service brands:
  1. Alior Sync. Poland's disruptive, self-funded, non-legacy, highly focused bank.
  2. Bitcoin. Gimmick or transformational, the P2P digital currency is growing fast.
  3. China Unipay. The world's second largest payment network goes international.
  4. Commonwealth Bank. Australia's bank links with partners to enable more.
  5. Fidor. Germany's new mobile bank that sets interest rates on Facebook likes.
  6. First National Bank. South Africa's award winning bank with innovative service.
  7. Itau Unibanco. The bank from Brazil that blends physical and digital experience.
  8. Moven. Brett King's start-up bank 2.0 that promises to be different.
  9. M-Pesa. Kenya's Safaricom turned SMS messaging into a new currency for Africa.
  10. OCBC. Singapore's award winning bank with human attitude and experiences.
  11. Simple. Making money really really simple is the challenge for ... Simple.
  12. Virgin Money. Cocktails and lounges, how else would Branson make money fun
  13. Zidisha. Peer to peer microfinance, individuals lend to emerging entrepreneurs.

Other finance brands to consider include: La Caixa (bank of the Catalans, innovative retail link with Repsol), Citibank (high-tech banking for GenY), Fidor (Germany’s innovative community-based bank), Handelsbanke (Nordic customer-centricity), Bank of Inner Mongolia (targeting China's wealthy mining region), mPower (mobile payments for India’s unbanked), Bank Nizwa (Islamic banking from Oman), North Shore (Canadian bank with boutique lounges), Square (Jack Dorsey making so-lo-mo retailing easy), Umpqua (the funky store banks for Portland), V.Pay (simple mobile payments) and Wealthfront (investment social network).


>>> Download FutureBank to explore more ideas and insights, workshops for business leaders, and practical tools to apply it to your business.


>>> Watch FutureBank Video Stories of the most inspiring innovations in banking.




 futuretravel   Creating the future of travel and hospitality

The future of travel is about global markets and cultures, connecting people with their aspirational experiences, rather than one size fits all with a western mindset. Nominations for next generation travel and hospitality brands

  1. Aeromobil. The Slovakian flying car, that looks like a supercar, then really flies!
  2. Air Asia. The world's fastest growing, low-cost, premium service airline.
  3. AirBNB. Got a spare room in your home, this is the way to make some money.
  4. ALoft. Finally WHotels realises that people want hotels more like home.
  5. El Bulli. Breaking the rules of gastronomy, beyond the world's best restaurant
  6. Emirates. The global airline with the world's best hub in the desert.
  7. Jumeriah. Dubai's 7 Star hotel chain grows globally with premium service.
  8. LATAM. Bringing together two airlines to serve South America's new markets.
  9. Mayrig. Fantastic restaurant cooking all things Armenian, the talk of Beirut.
  10. Pipistrel. Slovenia's electric planes could revolutionise clean short-haul air travel.
  11. RedBus. Embracing technology to make sense of India's million bus routes.
  12. Virgin Galactic. Astronauts everyone, but the real game is inter-continental travel.
  13. Zipcar. Join up, rent a car per mile or minute. Why did you ever own one?

Other travel brands to consider include: Ace Hotels (the world's coolest hotels), Backbid (reverse auction for the cheapest hotel room), Buzzcar (collaborative car sharing, from the founder of Zipcar), Better Place (future charging networks for electric cars, but struggling financially), Cinnamon (new concept for the new Indian middle classes), Embraer (Brazilian executive jets), Etihad (Qatar's airline), Indigo Hotels (IHG’s mid-market, urban format), MyBar (crowdsourced Lebanese entertainment brand), Oktogo (taking Rusian travel bookings online), Room 77 (always getting the best seat on the plane) and Terrafugia (another flying car!).


>>> Download FutureTravel to explore more ideas and insights, workshops for business leaders, and practical tools to apply it to your business.



 futurehealth   Creating the future of healthcare and wellbeing

The future of health is about specialisation and innovation, patient-centric solutions that are faster and more efficient, digestable or wearable, but it is also about wellbeing and healthy, happy lifestyles. Nominations for next generation healthcare, pharma and wellbeing brands

  1. 23 and Me. Profile your DNA for $99 to predict and protect your future health.
  2. Aravind. Bringing sight to millions with Skype-doctors and low-cost glasses.
  3. Epocrates. Mobile knowledge for doctors redefines decisions and influence.
  4. Genentech. Forget cheap generics, focus on premium specialist pharmaceuticals.
  5. Intuitive Surgical. Automating surgery is faster, cheaper and more precise.
  6. Narayana Hrudayala. India's leading cardiology hospital from Dr Shetty.
  7. Organova. 3D printing of muscles tissues, and soon organs for transplant.
  8. Patients Like Me. People share their conditions and solutions, and who to trust.
  9. PracticeFusion. Online medical records and patient management made easy
  10. Scanadu. The "Scout" leads the race in digital wearable health monitoring
  11. Second Sight. Looks like Google Glass, but actually gives vision to the blind. 
  12. Target. Creating branded generics, wellbeing clinics and healthcare for everyone.
  13. Wuxi Pharmatech. China's outsource drug R&D labs go into low-cost production.

Other health brands to consider include: AssistiveWare (Dutch apps for helping people to speak who can't), Daktari 1525 (the latest initiative from Africa's Safaricom, providing mobile doctor support at low price call rates), Dr Bronner's Magic Soaps (a marketing creation), Esri (geo-mapping the world's health risks), GE Healthcare (Logiq mobile ultrasound scanner, takes healthcare to the bedside or field of play), HealthTap (instant answers online), Life Technologies (faster, cheaper genetic sequencing), Össur (making artiifical limbs, and the blades for Oscar Pistorious), and UrbanZen (Donna Karan's wellbeing spaces in city centres).


>>> Download FutureHealth to explore more ideas and insights, workshops for business leaders, and practical tools to apply it to your business.


>>> Watch FutureHealth VideoStories of the most inspiring innovations in healthcare



 futureproduct   Creating the future of consumer products

The future of products is about consumer-centric design concepts that enable people to achieve more, emotionally and functionally, bringing together the best ideas and technologies, people and passions. Nominations for next generation product brands:

  1. Apple. Devices to business model, transforming music, publishing and more.
  2. E-Cloth. The nano tech cloths clean better, and without the need for detergents
  3. Lego. The plastic bricks that built a community of online dream makers.
  4. Method. Homecare products with funky designs, and good for the world.
  5. Natura Cosmetica. Brazil's leading organic cosmetics brand goes global.
  6. Nike+. Going beyond shoes and apparel, to become a digital content business.
  7. Nintendo. From social gaming with Wii, to the next generation of user interfaces.
  8. Oculus Rift. The virtual reality headset redefines the market for immersive gaming.
  9. OLPC. Educating the world’s poorest children with low-cost, durable laptops.
  10. Pebble. The crowdfunded smartband, putting your brain onto your wrist.
  11. Philosophy. Inspirational skincare brand that gives people hope and confidence.
  12. Renova. Rethinking tissue and toilet paper, starting with black, or purple or red.
  13. Tumi. Premium luggage with in-built lost and found, and fastpass travel systems.
Other product brands to consider include: Huawei (smartphones and tablets), Jawbone (wearable tech leader, intelligence to do more, looks good too!), Tatcha (Chinese cosmetics for the western consumer)

>>> Download FutureProduct to explore more ideas and insights, workshops for business leaders, and practical tools to apply it to your business.


 futuremedia   Creating the Future of Content and Media

The future of content and media lies in collaboration  - recognising the difference but interplay between content (blogs, news, music, movies) and media (platforms and distribution). Nominations for next generation content and media brands

  1. Al Jazeera. Qatar’s satellite news network for the English-speaking world.
  2. Coursera. The best content from the best universities available to everyone.
  3. Future Publishing. Innovative magazines and digital, especially "fan packs"
  4. Instagram. Social photo-sharing phenomenon snapped up by Facebook.
  5. MindCandy. No stopping the Moshi Monster makers who found a sweet spot.
  6. Pixar. From Luxo Jr to Nemo, John Lasseter and team inspire humanity.
  7. PledgeMusic. "Direct to fans" business model launching the coolest rock bands.
  8. RedBull Media House. Space jumps and air races, the future of advertising?
  9. Supercell. The Finnish tablet-centric gaming business that is breaking all the rules.
  10. Spotify. Accessing digital music with innovative freemium business model.
  11. Ushahidi. Kenya's crowdsourced news channel, also to monitor human rights
  12. Wordpress. Now everybody can have a mouthpiece or shopwindow.
  13. Zeebox. Putting entertainment in your hand, on your phone or tablet.
Other media brands to consider include: Louis CK (crowdsourced comedy), Mundofox (American TV for hispanic communities), Rovio (Angry Birds, enough said!), Tokyo Shimbum (making newspapers fun for kids with phones), Zynga (the gamesmaker behind Farmville, and most of Facebook's revenues).

>>> Download FutureMedia to explore more ideas and insights, workshops for business leaders, and practical tools to apply it to your business.


 futurefashion   Creating the future of clothing and accessories

The future of products is about focus on niche, specialist audiences, premium design and community building that enables consumers to be part of a dedicated club, collaborating and participating. Nominations for next generation fashion brands

  1. Ashmei. The world’s best sportswear design company makes its own brand
  2. Beats. Will.i.am and friends create the coolest, most expensive headphones
  3. Desigual. Spanish clothing label with the brightest colours around.
  4. Gilan. Ecaquite Turkish jewellery shares Ottoman treasures with the world.
  5. Hiut Denim. The Welsh jeans company is all about heritage and personalisation.
  6. Lulelemon Athletica. Crowdnamed yogawear, required wear for enthusiasts.
  7. Moda Operandi. Designer clothes direct from the runaway, and yours next day.
  8. Patagonia. Clothing to content and community, caring for our outdoor world.
  9. Rapha. The ultimate cycle wear, teaming up with Japan’s favourite Paul Smith.
  10. Shang Xai. Hermes chooses to give wealthy Chinese their own luxury brand.
  11. Threadless. Crowdsourced, crowdselected, limited editions, on and offline.
  12. Tom's. A pair for kids in Africa with every pair you buy, sustainable and communal
  13. Ultra 10. Malaysia’s ultimate wardrobe for women, 10 items for the whole year.
Other food brands to consider include: AIQ Smart Clothing (Taiwan's internet of everything senory clothing, with sensors to enable more), Denizen (Levi’s brand for India), Greenbox (in demand children’s label, with Princess range), Lascivious (Agent Provocateur suddenly looks tame), Li Ning (China’s leading sports brand), Kourage (Kenya seeks to make its own running gear), Shanghai Tang (heritage and modern fusion), and Tom’s Shoes (giving a pair of shoes to poor kids, for every pair sold).

>>> Download FutureFashion to explore more ideas and insights, workshops for business leaders, and practical tools to apply it to your business.

 futurefood   Creating the future of food and drink

The future of food is about authenticity and relevance – traceability of supply chains, natural and organic ingredients, convenient and well designed packaging, and fantastic, inspiring taste. Nominations for next generation food brands

  1. Absolut. Pernod Ricard constantly innovating content, package and advertising.
  2. Aeroshots. Mouth sprayed food with all the nutrition of the physical stuff.
  3. ChefJet. The 3D food printer that makes "Wonka Vision" become a reality.
  4. Chotokool. India’s Godrej create simple cool boxes for those without fridges.
  5. Grameen Danone. Building a brand on a million home-dairies across Bangladesh
  6. Graze. Healthy snack boxes bought by subscription, delivered to your desk.
  7. Isis Organic. Egypt’s authentic, organic brand, from cotton to margarine to oil.
  8. Juan Valdez Café. The best coffee, and coffee shops you can find, from Colombia.
  9. LA Organic. Philippe Starck transforms Spanish olive oil with his funky design.
  10. Moa Beer. Super premium beers from New Zealand, with very creative IPO
  11. Nespresso. Great coffee, but even better business model based on desire for pods
  12. Yeni Reki. Turkey’s heritage drink, move of a way of being, spreading afar.
  13. Zespri. Nothing tastes as zesty as New Zealand’s premium branded kiwi fruit.
Other food brands to consider include: Belu Water (all profits to water charities), La Colombe (consumer safaris to find the best coffee beans), Innocent (from smoothies to veg pots, trying to stay real), Laden Gold (Iran’s premium cooking oil and ghee), Pinar Labne (Arabic cheeses made modern), Snow (the world’s largest beer brand, from China courtesy of Diageo), and Vitamin Water (water with vitamins, duh!).

>>> Download FutureFood to explore more ideas and insights, workshops for business leaders, and practical tools to apply it to your business.


 futuretech   Creating the future of technology and telecoms

The future of tech is about vision, networks and content - fusing the best technologies and partners to create infrastructures and platforms that enable brands and people to do more. Nominations for next generation tech brands:

  1. Alibaba. The digital infrastructure connecting every business in China.
  2. ARM. Licensed microprocessor design for Apple, Samsung and most others.
  3. Bharti Airtel. Indian mobile telecoms seeks to connect Africa too.
  4. Chamtech. Spray on wi-fi creates billions of walking network connections
  5. Giff Gaff. Crowdsourced mobiles that get cheaper the more your participate.
  6. Google Glass. The future of knowledge will soon be in your vision.
  7. IBM. Computers to consulting, IBM raised its game with “Smarter Planet”
  8. Rackspace. The future of computing, or at least data, up in the cloud.
  9. Raspberry Pi. Cute, tiny, powerful computer for $35 teaching kids to code.
  10. Samsung. South Korea’s Apple challenger, applies its tae-kuk to the galaxy.
  11. Tencent QQ. Chinese innovators, building the world’s largest social network.
  12. VMK. Africa now has its own brand of smartphones and tablets, made in China.
  13. Xiaomi. China's answer to Apple, selling 300,000 MiPhones on day one

Other tech brands to consider include: Baidu (China’s largest search engine, but also becoming a social network), Dropbox (a rival for the cloud, installed on your desktop), Gogo (wifi for the world’s airlines), MySQL (opensource software), Pinterest (the social media of anything interesting). This list could be very long, the CES is full of fantastic gadgets and start-ups!

>>> Download FutureTech to explore more ideas and insights, workshops for business leaders, and practical tools to apply it to your business.


 futuremakers   Creating the future of manufacturing

The future of manufacturing is about focus, efficiency and personalisation. To compete against low-cost commodity makers, any business needs a specialist idea and skill, focused on growth markets. Nominations for next generation maker brands

  1. 3DHub. Find a local 3D printer near you, building a new community of makers.
  2. BASF. Germany’s “chemical company” fuses industry and life sciences.
  3. Corning. The future is glass, with an inspiring vision of making life better.
  4. DSM. From better science to better living, the Dutch giant cares about people.
  5. Dyson. From bagless cleaners to double tub washers and bladeless fans
  6. Embraer. Brazilian executive jets with the business model to make it possible
  7. Essilor. Low-cost, premium glasses production from France.
  8. Local Motors. Personalised car designs, everyone made to order.
  9. Shapeways. The future of 3D printing just got accessible to everyone.
  10. Space X. Commercial space travel with a focus on replacing NASA.
  11. Syngenta. Creating the world’s future foods, through biosciences.
  12. Tata. India’s industrial power, from Tetley Tea to Range Rovers.
  13. Tesla. Faster, sexier than a Ferrari, with a carbon-free 1000 km fuel cell.

Other manufacturing brands to consider include: BYD (China’s electric car maker, backed by Buffett), Dacia (Renault has reinvented Romania’s car business as stylish low-cost alternatives), DP World (ports and logistics in the desert), Iberdrola (Spain’s leading renewable energy business), Mini (BMW continue to innovate quirky funky cars), Petrobas (Brazil’s oil giant caring for the world), and TechShop (collaborative workshops to use in inner cities, fully equipped, pay per hour).

>>> Download FutureMakers to explore more ideas and insights, workshops for business leaders, and practical tools to apply it to your business.


 futureservices   Creating the future of business services

The future of business services lies in enablement  - enabling companies to get started, to grow, to connect, to innovative and in particular to develop more sustainable business models. Nominations for next generation business service brands

  1. Ashoka. Investing and supporting social entrepreneurs in 70 countries.
  2. Azuri Tech. Finally a solution to harness the desert sun, and power Africa.
  3. Coursera. Online university "MOOC", with free university courses for anyone.
  4. GraalBio. The Brazilians turning urban waste into renewable energy
  5. Khan Academy. MIT graduate sets out to educate the new world online.
  6. Kickstarter. Crowdfunding your next book, movie, game or business idea.
  7. Li and Fung. Virtual sourcing network, building any business you want.
  8. Live Nation. The future of music is not digital but real experiences.
  9. Masdar City. Just outside Abu Dhabi lies the world’s first sustainable city.
  10. ParkRun. The local running movement, providing free 5km runs in cities worldwide.
  11. Qatar. A nation brand built out of the desert, and the 2022 World Cup.
  12. Salesforce. The leading e-learning business with innovative business model
  13. Y-Combinator. Start-up micro-funding model, average $18k investment

Other business service brands to consider include: BMW Designworks (the design lab that applies creative form), Desertec (consortium trying to harness African solar power for the world), edX (another MOOC), Mindvalley (Malaysia’s innovative education centres), OpenIDEO (the world’s leading design company gets social, and also human), Red Bull Media House (what brands do next as media platforms), TED (the hybrid network of inspiring ideas worth spreading), and Uber (the personal driver behind the wheel of the high tech taxi service).

>>> Download FutureServices to explore more ideas and insights, workshops for business leaders, and practical tools to apply it to your business.


The "Gamechangers" book is currently in development - researching these next generation brands, and taking the best insights and ideas from them.  I'd love to hear what you think, challenging the above, or adding to it.

Who do you think are the gamechangers
... the gamechanging brands that are changing their worlds.

What do you think are the gamechangers?
... the gamechanging ideas that are changing the way they win.

I look forward to your contributions!
With thanks


To contact Peter Fisk, email peterfisk@peterfisk.com



NOTE: This website shares the work in progress, exploring and bringing together the insights and ideas for the book, shaping them as the book emerges ...

Peter Fisk and GeniusWorks

Peter Fisk is a strategy and brand, innovation and marketing expert. He is the bestselling author of six books including Marketing Genius (on strategies for new markets, inspired by Einstein and Picasso), Business Genius (about strategy and leadership in times of change), People Planet Profit (sustainable innovation) and Creative Genius (how to innovate like Leonardo da Vinci).
  • Thinkers 50 Interview ... Peter Fisk discusses the new breed of business, speedboats not supertankers, shaking up the business world, with T50 co-founder Des Dearlove
  • Big ideas CEE Interview ... Peter Fisk explains why better is not enough, think different like 23andMe or Li & Fung, and what matters for kids to succeed in this new world.
Peter is a keynote speaker and expert consultant to many of the world's leading companies - from Coca Cola to Microsoft, Virgin and Vodafone. He also works extensively on new ventures and in fast emerging markets. He is founder and CEO of GeniusWorks, a boutique consulting firm that specialises in accelerated brand and business innovation. This is what we do (click to open):


Too explore our approach and recent projects go to Accelerating Growth

Profile and new videos of Peter Fisk: Keynote Business Speaker 

To find out more go to www.theGeniusWorks.com

Email peterfisk@peterfisk.com